Mass Communication par excellence..

It is an undeniable fact that mass communication is critically essential in one 's life and the development of the nation in general . This is for the reason that aside from human 's basic necessities , mass communication is also a requirement in daily living as well as for the overall growth of a country and its people . In today 's modern world , mass communication is not only a primary provision of life but serves as a tool for survival as well . This is because the industry addresses and responds to the technological needs of contemporary people and the latest demands of hi-tech community . In fact , the significance and powerful impacts of mass communication or mass media to people and the society have already been acknowledged . This is because it is considered as the Fourth Estate which guards the nation 's democracy and defends the general interest of the public . Additionally , the functions of mass communication are important life components . Based from the benefits that a person and the society can get or its positive implications in human life and the community in general , it is vital for mass communication to exist and operate .To better understand and appreciate the relevance and usefulness of mass communication , it is worthy to discuss its five basic roles or functions in the promotion of interests of individuals and the society . In particular , it is helpful to focus on mass communication 's functions in relation with today 's advancement of the industry or the concept of mass media in the digital age .
On the other hand , mass communication transmits values in such a way that it also means mobilizing people and the society . This role is very significant specially to developing societies because it aims to group people...And so i'm proud of being a student of PGDJMC.

Ad on AIDS

http://www.youtube.com/watch?v=ZHiGK0kXeA0&NR=1

an ad on AIDS by Heroes Project Star Care which is humourously delt. It is a scene in the court room were there is a situation and the guilty is being questioned. but the questions are not simple and to the point they are pretty intriguing and specific and very detailed imformation is being asked for simply to imply that if people have any such complicated, difficult, detailed or specific questions related to AIDS will be answered by Star Care.

Ad by Times of India

http://www.youtube.com/watch?v=5NQzsUMxpSA&NR=1

a classic advertisement by Times of India to tell the importance of correct education and opting for places suitable for our career. The ad is made specifically for the youth to see and understand the importance of right and correct education. a must watch and it deserves appreciation because not only is it funny and entertains but also educates.

Hutch GPRS

a commendable ad by hutch to show the personal attachment it has with its consumers. the ad is a revealing kind which is mysterious in the beginning and as it ends its real meaning comes out. it tries to explain that the brand is concerned about the costumer and wants to provide the best service by providing a touch of reality to it. and also that be it anywhere in the world or any of the remote place service is up to mark.

Camlin Whiteboard Marker

yet another hilarious vedio by camlin to show the power of its product. Simple concept that states that a word is taken to its literal meaning to actually bring out the coins out of their pocket so that they could bring about a change in the company. the pun that has been implied really creates an impact.

Camlin Markers..

as the ad in the beginning clearly says that bangles, mangal sutra and sindoor are part of married woman's life. And hitting the axe at the traditional string it focuses on the way people behave with women when the husband dies. With a comic touch to the seriousness of the issue the ad makers have tried to satirically present the evil and expressed the power of their product. the camlin maker which is permanent and lasts forever and is important for a happy ending.

Glycodin

the is for sure funny but at the same time its truly creative. the idea for bringing together the "naam karan" of 2 liniage is typically represented. The repetation of the first and second part creates a rhythm in this advertisement and appeals to the audience. We see that the folllower of the Baba is dumb which is also a slight sarcasm on the blind faith people have which is a bad tendency. The fast and affective effect of gylicodin is positively shown and the product is superbly advertised. It is preferably liked by the people. the mordern irony and the traditional touch are perfectly intermingled and maintained. the sound effect are suitable and the visual comes out be b appealing.