as the ad in the beginning clearly says that bangles, mangal sutra and sindoor are part of married woman's life. And hitting the axe at the traditional string it focuses on the way people behave with women when the husband dies. With a comic touch to the seriousness of the issue the ad makers have tried to satirically present the evil and expressed the power of their product. the camlin maker which is permanent and lasts forever and is important for a happy ending.
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