as the ad in the beginning clearly says that bangles, mangal sutra and sindoor are part of married woman's life. And hitting the axe at the traditional string it focuses on the way people behave with women when the husband dies. With a comic touch to the seriousness of the issue the ad makers have tried to satirically present the evil and expressed the power of their product. the camlin maker which is permanent and lasts forever and is important for a happy ending.
Saturday, February 19, 2011
Camlin Markers..
as the ad in the beginning clearly says that bangles, mangal sutra and sindoor are part of married woman's life. And hitting the axe at the traditional string it focuses on the way people behave with women when the husband dies. With a comic touch to the seriousness of the issue the ad makers have tried to satirically present the evil and expressed the power of their product. the camlin maker which is permanent and lasts forever and is important for a happy ending.
Glycodin
the is for sure funny but at the same time its truly creative. the idea for bringing together the "naam karan" of 2 liniage is typically represented. The repetation of the first and second part creates a rhythm in this advertisement and appeals to the audience. We see that the folllower of the Baba is dumb which is also a slight sarcasm on the blind faith people have which is a bad tendency. The fast and affective effect of gylicodin is positively shown and the product is superbly advertised. It is preferably liked by the people. the mordern irony and the traditional touch are perfectly intermingled and maintained. the sound effect are suitable and the visual comes out be b appealing.
Friday, February 18, 2011
Photography..
PHOTOGRAPHY is a latest and fastest medium of communication and has become an essential part of every day’s life. The basic idea of using photographs in various channels and outlets such as newspapers, periodicals, albums, books, leaflets, portfolios, display, exhibitions, and stills on T.V. etc. etc. is to attract the receiver to receive your information by visual support of your message and minimize your words for your expression. In fact, photography is a universal language of expression and communication. It is rightly said that, “One Good Photograph is equivalent to thousand words.”
Early morning, while sipping a cup of tea, our attention is drawn by three or four column Photograph along with headlines. Moreover we find number of photographs spread all over the newspaper depending upon the news value, subject, interest etc. Glossy Magazines are full of photographs on variety of subjects and interests. Exhibitions are adorned by photographic display. Internet is flooded with variety of photographs. Approximately three million photographs are browsed per day.
Photographs are clicked of anything, anytime, anywhere. Photographs are required at all occasions from birth till death of a person or institution and there are A to Z subjects with many branches of specialization. Photography is very challenging, interesting, exciting, and glamorous enjoyable field whether you adopt it as a hobby or career. It has got tremendous job opportunities and good financial returns, for trained persons. Photography is combination of Physics, Chemistry and Creative art. Since it is a creative medium, man behind the camera always plays main role. If same camera, same film and same subject is given to 10 different persons, the result will vary from person to person depending upon his angle, exposure, mood, composition etc. And camera never lies, since it records and reproduces truly whatever sees through the lens. Therefore, before clicking the shot, one has to be extremely careful.
Still photography is more skillful than film or video shooting because the still photographer has to act instantly to catch the right moment at the right time within a fraction of a second on a single frame which will be the cream of the event, On the other hand, film or T.V. cameraman will be exposing hundreds of frames with various effects such as pan, zoom fade-in, fade-out, focus-in, focus–out etc. to illustrate the same event under the guidance of the Director or the Producer.
Photography appears to be simple but it is not that easy that simply clicking camera and exposing full film roll of 36 frames will give us all the photographs which are correctly exposed, properly composed, presentable and acceptable by majority of people or our clients. We may find very few pictures, which are up to the mark. Because, though we may have best of equipment, but lack of experience and knowledge about the technique of photography, we will not be in position to produce reasonably good picture. Moreover, we must know our equipment well and use and purpose of all the parts as well as accessories so that appropriate justice is done to the assignment.
stress relief..
Stress not only affects our body and corrupts its natural functioning; it also affects our mind and spirit as well. Everyday, each of us goes through stress a number of times—mild or severe. We follow our own ways to fight or flee them. But, human endeavor to find the most effective deterrent against stress is still going on. It is so, because stress still remains the major affliction of modern life. Since its complete eradication is neither possible nor desirable, we can equip ourselves to manage stress positively.
Through trial and error modern man has found a unique stress buster—knocking at the door of soul. When all outward sources of solace dry up it is but natural to look within, and to know, to understand the nature of the `self` and its requirements. This kind of mental orientation helps realize one`s inner potential and achieve personal growth. Spirituality, or knowing one`s `self`; the real purpose of life, and one`s relationship with the concept of God, is rapidly catching the imaginations of modern men.
Satish Nanda, MD, Heritage Handlooms, India, a follower of Osho explains, "The mind is a great tourist. It strays. A spiritual Guru gives birth to your inner self. We rediscover our being. In the vicinity of a guru one feels `unburdened`."
It encourages you to reflect on your experiences and may convince you about the insignificance of these from the point of permanency. You may learn to accept the fact that even this will pass away and hence, there is nothing to be worried about. Pursuance of spirituality encourages one to empty all negative thoughts and distractions from one`s mind and helps one cultivate a passive attitude towards nagging life situations.
Dr. Benson, who pioneered the work on Relaxation Response, suggests that a passive attitude is the most essential factor in eliciting the Relaxation Response.
Says Mr Nanda: "Spirituality doesn`t fall off when you are at work or business. Rather, it enhances your total outlook. One is positive, cheerful, absolutely spontaneous, flowing....like the stream of a river."
Our mental strength and attitudes are the deciding factors in identifying a stressor and the nature of our response to it. As you come to realize more about your `being` you develop tolerance towards others. Being able to understand your inherent needs as well as of others helps improve inter-personal relationships. It may improve your relationship with your whole environs.
•For example, a hyper-reactive husband can lend an ear to his spouse`s complains and can show patience to judge the merit of it.
•Various practices associated with the path of spirituality—meditation, breathing exercises, physical exercises (yogakriyas/yoga practices), and practice of positive thinking make one physically and mentally better equipped to manage stress. It also maintains equanimity of mind. Ravi Bhoothalingam, president, The Oberoi Group, India and a regular participant of Sri Sri Ravishankar`s Art of Living workshops, says, "It has been three years since I`m practicing meditation. Meditation brings down stress levels, improves balance and provides calmness to the mind."
Thinking about God and not necessarily following elaborate rituals to worship Him can be the answer to tackle stress and its effects. Even rituals associated with the path of spirituality have often proved to be effective stress reducers.
For example, the use of aromatic substances (incense, flowers, sandal-paste et al), spending some time in an undisturbed, orderly and quiet atmosphere may soothe the nerves, make the body calm and composed, and uplift the spirit. Simply meditating in private provides relaxation and gives one peace of mind.
A recent study by the National Institute for Health Care Research (NIHR) titled Religious Involvement Linked to Good Health reveals that, "Canadian college students involved with campus ministries paid fewer visits to medical clinics, scored higher in psychological well-being, and experienced less stress during difficult times." Those affiliated students also showed higher positive feelings and considerably lower levels of depression. They are also better at handling stress.
Spirituality facilitates intra-personal relationships in practitioners. You come to know and assess yourself more, and try to grow as a person. Thereby you become more adept and more skillful in facing life`s various situations.
Science & Spirituality-- Bridging the Gap
Science can try `to see the world in a grain of sand', in the stars and galaxies, in the energy hidden within the atom, or in the growth and development of the human brain. But it does not really matter where science starts, because eventually it will lead to the same place - the mystery of Life, the Universe and everything in it.
Today's new breed of mystics, comprising quantum physicists, cyberneticists, molecular biologists, mathematicians and computer scientists, have all largely explored the depths of frontier sciences and have somehow been introduced to the oneness of it all. The apparent gulf between science and spirituality is caused by the use of different languages. Both camps are, however, saying the same thing.
Science has shown that the world is not a giant clock, that God was not a detached clock-maker who made the system and is now watching it operate, and that reducing the system into its constituent parts kills its inherent essence of synergy, and continually makes the truth slip further away from our grasp.
But isn't that what the mystics and philosophers of the past and present have been trying to tell us? Is not the universe one giant cosmic soup of energy which, depending on how we wish to observe it, will manifest into that particular reality?
Physicists are telling us that the observer affects the observation. Science is showing that we no longer perform objective experiments. Instead, we participate in subjective experiments because our minds, thoughts and expectations will bring the results we expect.
It is not that we are changing reality, but that the definition of reality itself is changing. Reality is no longer the external unaffected something out there, that we can accept, deny, challenge, overcome, or resign to. It is something that is inside us. But that is only half the truth. The other half is that we are inside `it'.
In the late '60s and early '70s, renowned physicist David Bohm proposed that the workings of the universe were based on a holographic model. Simultaneously and independently, Karl Pribram, the eminent psychoneuroemmunologist, while attempting to localize memory in the brain, came to the conclusion that the human brain also functioned according to a holographic model. Yet another example of `As above, so below!'
Bohm proposed that our four dimensional space-time continuum model of the universe was only part of the story, and that these dimensions constitute what he called the `explicate order'. This explicate order is constantly unfolding, based on the information contained in a reality of higher dimensions, which he called the `implicate order'. Sounds like mysticism? This is frontier physics.
That the implicate order contains the sum-total of all that has been, is, and will be, transpiring in the explicate order. It sounds deterministic, as if pre-ordained by a supreme divinity. However, Bohm suggested that the quality of the implicate order was much the same as the quality of thought or consciousness. In other words, we as human beings, with the quality of our thoughts, from our explicate existence, can affect and re-write the implicate order which, in turn, will create a new reality unfolding into the explicate order.
But what determines the information within the implicate order? Bohm proposed that the implicate order itself was the result of the unfolding of yet a higher order which he called `super-implicate order' and, to our limited knowledge and perception, this could go on ad infinitum.
Furthermore, the qualities of all these orders are holographic in the true sense of the word (Holo means whole, and graph means recorded). In other words, in the universe the whole is contained in each and every part.
So science is describing the universe as the dance of quantum energy based on the symphony of thought and consciousness which is constantly unfolding from the implicate order into the explicate, and enfolding back into the implicate. All the information about the totality of the space-time continuum is contained in every part, time and location in space.
In other words, we can `see the world in a grain of sand' or in the stars. But isn't that what astrology is about? We can look at the pattern of the stars in heavens, and determine how, through the implicate order, they affect our lives.
Physics is saying that if we can go within our consciousness and tune into the implicate order, then we will see the totality of time and space for the entire universe. Therefore, is it not possible to use tarot cards, the I ching, tea leaves or any other divination technique to tune into the implicate order and talk about the past or the future? By the same token, can we not know something as simple as who it is when the phone rings.
Isn't it possible that, by tuning into the implicate order, we can regress back into our past lives and, indeed, into the entire process of evolution on this planet and in the universe, and be able to see and experience everything in a timeless manner? Isn't it also possible that, like Nostradamus or Joules Verne, we may be able to tune into the implicate order and predict the shape of things to come?
But physics is also saying that we are active participants in the process of creation. Through our minds and consciousness, we can go from the explicate order and re-write the information in the implicate, and perhaps even the super-implicate order. In other words, we have the freedom to choose, to determine our futures. The future is written, but only in pencil, and we have the ability to erase what is written and write what we desire.
After all, isn't the purpose of astrology to understand our lives so that we can transcend our limitations and, indeed, astrology itself? Doesn't future-gazing give us the power to see what parts we do not wish to have happen, and therefore re-write them? Nostradamus himself said, in his will to his son, that he left these horrific prophecies about the future so that we would start changing them.
Furthermore, if we truly affect our world through the implicate order, then our thoughts have power, because they can re-write what is to unfold in the implicate order. Whether we walk on fire or bend spoons with the power of our minds, we are re-writing the unfolding of events in the explicate order.
Chaos mathematics is telling us that, in many non-linear systems, because of the number of variables, the events have a chaotic appearance. But underlying that chaos, at a certain level there is order - just as the currents in a river or the weather pattern around the globe have an inherent order. It is this order that enables us to read the different patterns produced by EEG machines, and to separate a happy thought from a sad one, or relaxation from stress and anger and fear.
Science tells us that, just because we do not perceive the events from a higher order, it does not mean that there is randomness and chaos. The limitation is not in the universe but in our choice of perception of it.
Both psychology and mathematics tell us that synchronicity is real, and that we can create desirable coincidences. The `Butterfly effect' tells us that if a butterfly in China flaps its wings in a certain way at a certain time and location, then it can create a cascading chain of events that will lead to a hurricane in California. But is it possible to somehow influence that butterfly to be in that place at that time and flap its wings in that way? It is, if we can tap into the implicate order and re-write the future.
And isn't that exactly what we do when we ask our guides and angels to assist us in a certain healing process; or when we ask for coincidences to make our work and life more effortless; or we pray to God to bring the conditions necessary for certain outcome to materialize. Faith healing, spiritual healing, and miracles fall into this category.
From the very beginning, Science and Religion were the two methods employed by mankind to try to understand the world. Now, more than ever before, these two completely distinct branches of wisdom are coming together. Science is embracing multi and inter-disciplinary approaches to reach the ultimate truth. And, in its embracing of diversity, it is espousing religion, mythology and philosophy to reach Spirituality. Paradoxically, it is only through diversity that the spirituality of unity can be reached.
Science describes spirituality, but spirituality also describes science. It is only through the communion of their differences that each one may be understood and experienced.
Today's new breed of mystics, comprising quantum physicists, cyberneticists, molecular biologists, mathematicians and computer scientists, have all largely explored the depths of frontier sciences and have somehow been introduced to the oneness of it all. The apparent gulf between science and spirituality is caused by the use of different languages. Both camps are, however, saying the same thing.
Science has shown that the world is not a giant clock, that God was not a detached clock-maker who made the system and is now watching it operate, and that reducing the system into its constituent parts kills its inherent essence of synergy, and continually makes the truth slip further away from our grasp.
But isn't that what the mystics and philosophers of the past and present have been trying to tell us? Is not the universe one giant cosmic soup of energy which, depending on how we wish to observe it, will manifest into that particular reality?
Physicists are telling us that the observer affects the observation. Science is showing that we no longer perform objective experiments. Instead, we participate in subjective experiments because our minds, thoughts and expectations will bring the results we expect.
It is not that we are changing reality, but that the definition of reality itself is changing. Reality is no longer the external unaffected something out there, that we can accept, deny, challenge, overcome, or resign to. It is something that is inside us. But that is only half the truth. The other half is that we are inside `it'.
In the late '60s and early '70s, renowned physicist David Bohm proposed that the workings of the universe were based on a holographic model. Simultaneously and independently, Karl Pribram, the eminent psychoneuroemmunologist, while attempting to localize memory in the brain, came to the conclusion that the human brain also functioned according to a holographic model. Yet another example of `As above, so below!'
Bohm proposed that our four dimensional space-time continuum model of the universe was only part of the story, and that these dimensions constitute what he called the `explicate order'. This explicate order is constantly unfolding, based on the information contained in a reality of higher dimensions, which he called the `implicate order'. Sounds like mysticism? This is frontier physics.
That the implicate order contains the sum-total of all that has been, is, and will be, transpiring in the explicate order. It sounds deterministic, as if pre-ordained by a supreme divinity. However, Bohm suggested that the quality of the implicate order was much the same as the quality of thought or consciousness. In other words, we as human beings, with the quality of our thoughts, from our explicate existence, can affect and re-write the implicate order which, in turn, will create a new reality unfolding into the explicate order.
But what determines the information within the implicate order? Bohm proposed that the implicate order itself was the result of the unfolding of yet a higher order which he called `super-implicate order' and, to our limited knowledge and perception, this could go on ad infinitum.
Furthermore, the qualities of all these orders are holographic in the true sense of the word (Holo means whole, and graph means recorded). In other words, in the universe the whole is contained in each and every part.
So science is describing the universe as the dance of quantum energy based on the symphony of thought and consciousness which is constantly unfolding from the implicate order into the explicate, and enfolding back into the implicate. All the information about the totality of the space-time continuum is contained in every part, time and location in space.
In other words, we can `see the world in a grain of sand' or in the stars. But isn't that what astrology is about? We can look at the pattern of the stars in heavens, and determine how, through the implicate order, they affect our lives.
Physics is saying that if we can go within our consciousness and tune into the implicate order, then we will see the totality of time and space for the entire universe. Therefore, is it not possible to use tarot cards, the I ching, tea leaves or any other divination technique to tune into the implicate order and talk about the past or the future? By the same token, can we not know something as simple as who it is when the phone rings.
Isn't it possible that, by tuning into the implicate order, we can regress back into our past lives and, indeed, into the entire process of evolution on this planet and in the universe, and be able to see and experience everything in a timeless manner? Isn't it also possible that, like Nostradamus or Joules Verne, we may be able to tune into the implicate order and predict the shape of things to come?
But physics is also saying that we are active participants in the process of creation. Through our minds and consciousness, we can go from the explicate order and re-write the information in the implicate, and perhaps even the super-implicate order. In other words, we have the freedom to choose, to determine our futures. The future is written, but only in pencil, and we have the ability to erase what is written and write what we desire.
After all, isn't the purpose of astrology to understand our lives so that we can transcend our limitations and, indeed, astrology itself? Doesn't future-gazing give us the power to see what parts we do not wish to have happen, and therefore re-write them? Nostradamus himself said, in his will to his son, that he left these horrific prophecies about the future so that we would start changing them.
Furthermore, if we truly affect our world through the implicate order, then our thoughts have power, because they can re-write what is to unfold in the implicate order. Whether we walk on fire or bend spoons with the power of our minds, we are re-writing the unfolding of events in the explicate order.
Chaos mathematics is telling us that, in many non-linear systems, because of the number of variables, the events have a chaotic appearance. But underlying that chaos, at a certain level there is order - just as the currents in a river or the weather pattern around the globe have an inherent order. It is this order that enables us to read the different patterns produced by EEG machines, and to separate a happy thought from a sad one, or relaxation from stress and anger and fear.
Science tells us that, just because we do not perceive the events from a higher order, it does not mean that there is randomness and chaos. The limitation is not in the universe but in our choice of perception of it.
Both psychology and mathematics tell us that synchronicity is real, and that we can create desirable coincidences. The `Butterfly effect' tells us that if a butterfly in China flaps its wings in a certain way at a certain time and location, then it can create a cascading chain of events that will lead to a hurricane in California. But is it possible to somehow influence that butterfly to be in that place at that time and flap its wings in that way? It is, if we can tap into the implicate order and re-write the future.
And isn't that exactly what we do when we ask our guides and angels to assist us in a certain healing process; or when we ask for coincidences to make our work and life more effortless; or we pray to God to bring the conditions necessary for certain outcome to materialize. Faith healing, spiritual healing, and miracles fall into this category.
From the very beginning, Science and Religion were the two methods employed by mankind to try to understand the world. Now, more than ever before, these two completely distinct branches of wisdom are coming together. Science is embracing multi and inter-disciplinary approaches to reach the ultimate truth. And, in its embracing of diversity, it is espousing religion, mythology and philosophy to reach Spirituality. Paradoxically, it is only through diversity that the spirituality of unity can be reached.
Science describes spirituality, but spirituality also describes science. It is only through the communion of their differences that each one may be understood and experienced.
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